From Concept to Customer: The Practical Guide to Integrated Product and Process Development, and Buiness Process Reengineering (Management Information Systems)

Built around a model that provides the tools and techniques needed to stay competitive, this book provides a new perspective to business managers, quality managers, and others looking for ways to quantify and improve their organization's customer-focused strategies. This book helps organizations develop products that will propel them to succeed in today's customer-oriented business environment.