Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was  New York City Yellow Cabs. 

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building  a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.  

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

• Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
• Traction: How Any Startup Can Achieve Explosive Customer Growth
• Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
• Hooked: How to Build Habit-Forming Products
• Growth Hacking: Silicon Valley's Best Kept Secret
• Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million
• Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
• Lean Analytics: Use Data to Build a Better Startup Faster (Lean Series)
• The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
• The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses