Success Built to Last: Creating a Life that Matters

A Note from Sir Richard Branson
Richard Branson is best known for his successful Virgin brand, encompassing everything from a record label, a chain of music retail stores, Virgin Atlantic Airlines, and more. In September, 2006, Branson agreed to donate $3 billion to fight global warming.

"There is no greater thing you can do with your life and your work than follow your passions in a way that serves the world and you. In this book you will learn from unknown and famous people inspiring leaders like Nelson Mandela and entrepreneur Michael Dell along with schoolteachers, scientists, community workers, athletes, artists, Nobel laureates and the Presidents of nations.

"From Bono and Quincy Jones to Maya Angelou and The Dalai Lama, they all challenged themselves to do more, be more and give back more than even they thought possible. Everyone wants success, but you can do better than that. This is an extraordinary book that finally reveals a meaningful 'secret formula' for success based on the lives of remarkable people."



Lessons of Lasting Success
Watch video of co-author Mark Thompson as he interviews figures featured in Success Built to Last.

Sir Richard Branson, Virgin GroupPresident Jimmy CarterHerb Kelleher, Southwest AirlinesSenator John McCain