Advertising, The Uneasy Persuasion
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Book Details
Author(s)Schudson
PublisherBasic Books
ISBN / ASIN0465000800
ISBN-139780465000807
Sales Rank664,023
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
A examination of advertising in America, as a business and as a social institution, finds much lacking in the business's importance and effectiveness and much that is problematic in advertising's social impact.
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