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For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It

Author Mark Pendergrast
Publisher Basic Books
Category Business & Economics
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Book Details
PublisherBasic Books
ISBN / ASIN0465029175
ISBN-139780465029174
AvailabilityUsually ships in 24 hours
Sales Rank207,491
MarketplaceUnited States 🇺🇸

Description

From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola’s dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America’s cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world’s most recognizable consumer product.
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