How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise

"[A] tour de force.... Taylor's research is staggering, and even fans who believe they know all there is to know about the film franchise will find much to learn--and savor." --Associated Press
In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the Star Wars series from the difficult birth of the original film through its sequels, the franchise's death and rebirth, the prequels, and the preparations for a new trilogy. Taylor provides portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas's idea into a legend. He also jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett's helmet, all to find out how Star Wars has attracted and inspired so many fans for so long. An energetic, fast-moving account of this creative and commercial phenomenon, How Star Wars Conquered the Universe explains how a filmmaker's fragile dream beat out a surprising number of rivals and gained a diehard, multigenerational fan base--and why it will be galvanizing our imaginations and minting money for generations to come.