New And Improved: The Story Of Mass Marketing In America
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Book Details
Author(s)Richard S. Tedlow
PublisherBasic Books
ISBN / ASIN0465050247
ISBN-139780465050246
Sales Rank2,176,314
MarketplaceUnited States 🇺🇸
Description ▲
Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs