Fables Of Abundance: A Cultural History Of Advertising In America
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Book Details
Author(s)Lears, Jackson
PublisherBasic Books
ISBN / ASIN0465090753
ISBN-139780465090754
AvailabilityIn Stock
MarketplaceUnited States 🇺🇸
Description ▲
Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.