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Web Analytics: An Hour a Day
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Book Details
Author(s)Avinash Kaushik
PublisherSybex
ISBN / ASIN0470130652
ISBN-139780470130650
AvailabilityUsually ships in 1-2 business days
Sales Rank304,434
CategoryComputers
MarketplaceUnited States 🇺🇸
Description ▲
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company s bottom line.
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