Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events

This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events. Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.

• The Business of Event Planning: Behind–the–Scenes Secrets of Successful Special Events
• Event Planning: Management & Marketing For Successful Events
• Meeting and Event Planning For Dummies (For Dummies Series)
• Start Your Own Event Planning Business: Your Step-By-Step Guide to Success
• Special Events: A New Generation and the Next Frontier (The Wiley Event Management Series)
• Complete Guide to Successful Event Planning
• Confessions of an Event Planner: Case Studies from the Real World of Events––How to Handle the Unexpected and How to Be a Master of Discretion
• The Strategic Planning Guide for Event Professionals: How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate the Entire Meeting Industry
• The Accidental Creative
• The Event Marketing Handbook: Beyond Logistics & Planning