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Commercialization of Innovative Technologies: Bringing Good Ideas to the Marketplace

Author C. Joseph Touhill, Gregory J. Touhill, Thomas A. O'Riordan
Publisher Wiley-AIChE
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Book Details
PublisherWiley-AIChE
ISBN / ASIN047023007X
ISBN-139780470230077
AvailabilityUsually ships in 24 hours
Sales Rank1,098,606
MarketplaceUnited States 🇺🇸

Description

This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge by enabling you to start off with a solid foundation and strategy. Commercialization of Innovative Technologies focuses on three core areas that set the stage for successful commercialization: Developing and managing a strong, flexible "innovation team" of inventors, investors, technologists, and entrepreneurs; building a portfolio that spreads risk; leveraging input from technologists throughout the commercialization process.