Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to:
- Build a business plan that translates your ideas into a profitable enterprise
- Choose software to help you manage taxes, balance sheets, and other accounting chores
- Create a Web site that helps your business make money
- Fill orders, pack and ship merchandise, and manage stock
- Set up, budget for, and implement a plan to protect vital computer equipment
- Use PR and advertising tools that best promote your business online, including Google AdWords
- Choose what sells best in Second Life and earn real money from your virtual store
- Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques
Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!