Special Events: A New Generation and the Next Frontier

This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events’ financial, quality, environmental and other strategic outcomes.

• Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
• The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events
• Professional Event Coordination
• How to Start a Home-Based Event Planning Business (Home-Based Business Series)
• The Accidental Creative: How to Be Brilliant at a Moment's Notice
• Rework
• Art of the Event: Complete Guide to Designing and Decorating Special Events
• Confessions of an Event Planner: Case Studies from the Real World of Events--How to Handle the Unexpected and How to Be a Master of Discretion
• Event Planning: Management & Marketing For Successful Events: Become an event planning pro & create a successful event series
• The Bar and Beverage Book, 5th Edition