How to Measure Anything: Finding the Value of Intangibles in Business
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Book Details
Author(s)Douglas W. Hubbard
PublisherJohn Wiley & Sons
ISBN / ASIN0470539399
ISBN-139780470539392
CategoryBusiness & Economics
MarketplaceUnited Kingdom 🇬🇧
Description ▲
How to Measure Anything Shows you how to measure those things in your own business that you may have considered 'immeasurable', including customer satisfaction, organizational flexibility, technology risk, and technology ROI. This book also shows the common reasoning for calling something immeasurable, and sets out to correct those ideas.