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Managing Technological Innovation: Competitive Advantage from Change

Author Frederick Betz
Publisher Wiley-Interscience
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105.89 155.00 USD
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Book Details
ISBN / ASIN0470547820
ISBN-139780470547823
AvailabilityUsually ships in 24 hours
Sales Rank224,734
MarketplaceUnited States 🇺🇸

Description

Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy. It also presents information in a newer organized format that aligns more closely with how the topics are presented and discussed in the classroom. Also included is a wider discussion of how science and technology interact with the global economy.