Success in business demands constant creativity. Generatingfresh solutions to problems and the ability to invent new productsor services for a changing market are part of the intellectualcapital that gives a company its competitive edge.
Business Innovation For Dummies gives you practical,easy-to-follow information for generating new ideas, usingcreativity to boost sales, solving problems creatively, masteringthe art of invention, honing creative thinking skills, andidentifying new opportunities. * Advice on how to apply creativity to the workplace * Ideas for spicing up presentations * Shows you how innovation leads to more productive business
Business Innovation For Dummies is a must-have guide foranyone in business who is looking to harness their creativity toboost productivity and revenue!