Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?

Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

• Learn the art of storytelling and the science of journalism
• Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
• Leverage social media and social tools to get your content and ideas distributed as widely as possible
• Written by the Chief Content Officers of marketingprofs.com

Boost your online presence and engage with customers and prospects like never before with Content Rules.

• Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
• Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
• The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
• One Million Followers: How I Built a Massive Social Following in 30 Days
• Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content
• The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
• Building a StoryBrand: Clarify Your Message So Customers Will Listen