Wine and Psychology: How We Think about the Wine We Drink

Wine and Psychology presents the first comprehensive review of the most current psychological research relating to our understanding of wine and the human mind.

• Outlines the impact of psychological theory and research on our understanding of wine in a style that is both accessible and highly entertaining
• Features an original model of wine enjoyment
• Complex points are illustrated with everyday examples to ensure that the book appeals to wine enthusiasts and the interested lay person, as well as psychologists
• Leads to an increased enjoyment of wine and empowerment through knowledge concerning the psychological theory and research relating to wine
• The author's wide-ranging knowledge of the psychology of wine has established him as a leading authority in this field