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Innovation and Entrepreneurship

Author Bessant, John
Publisher Wiley
Category Business & Economics
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Book Details
Author(s)Bessant, John
PublisherWiley
ISBN / ASIN0470711442
ISBN-139780470711446
AvailabilityOnly 1 left in stock - order soon.
Sales Rank35,864
MarketplaceUnited States 🇺🇸

Description

Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses.

The book features contemporary applications such as services (public and private), innovation for sustainability, social entrepreneurship, innovation for development, and creating and capturing value from innovation and entrepreneurship. In this second edition, the authors develop an explicit process model of entrepreneurship with clearer links between innovation and entrepreneurship.

The second edition also features an extensive collection of web-based materials, including: tools to support innovation and entrepreneurship, audio and video cases, solutions manual, testbank, additional case studies and image archive.

An accompanying website is available at:www.iande.info

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