Competitive Advantage in SMEs: Organising for Innovation and Change
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Book Details
PublisherWiley
ISBN / ASIN0470843349
ISBN-139780470843345
AvailabilityUsually ships in 24 hours
Sales Rank7,597,254
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
This work draws on up to date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services. It discusses the effective and efficient use of information technology by broadening management skills and knowledge.
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