The Timid Corporation: Why Business is Terrified of Taking Risk
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Book Details
Author(s)Benjamin Hunt
PublisherWiley
ISBN / ASIN0470843683
ISBN-139780470843680
AvailabilityUsually ships in 2-3 business days
Sales Rank10,716,786
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
This book looks at changing managerial styles in business and the predominance of risk aversion behavior over risk taking behavior. The author explores the various reasons (regulation and media scrutiny among them) that corporations are becoming more timid and analyzes the consequences this could have on the future of innovation and technological development in the business future.
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