Welcome to the Creative Age: Bananas, Business and the Death of Marketing
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Book Details
Author(s)Earls, Mark
PublisherWiley
ISBN / ASIN047084499X
ISBN-139780470844991
AvailabilityIn stock. Usually ships within 2 to 3 days.
Sales Rank2,519,095
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.
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