Customers Are People ... The Human Touch
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Book Details
Author(s)John McKean
PublisherWiley
ISBN / ASIN0470848898
ISBN-139780470848890
AvailabilityUsually ships in 1 to 4 weeks
Sales Rank4,728,500
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Although 70% of the customera s decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business--wide, technology--enabled science drawn form proven approaches from world--class human touch practitioners.
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