Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment
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Book Details
Author(s)Ulrich Steger
PublisherJohn Wiley & Sons
ISBN / ASIN0470848901
ISBN-139780470848906
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
Description ▲
Corporate Diplomacy Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real--life examples illuminate the key message managers should take away from the book.