Wide-Angle Vision: Beat Your Competition by Focusing on Fringe Competitors, Lost Customers, and Rogue Employees

According to Wayne Burkan, companies suffer when they fail to see the big picture. And they can't, the professional trainer and speaker contends, if they are too narrowly focused on consumers already happy with their products or services. In Wide-Angle Vision, he shows how to shift attention to "fringe competitors, lost customers, and rogue employees." They provide insights that satisfied constituents never will, Burkan writes, and help businesses avoid mistakes like those now threatening Apple Computer.