- Discusses the newest marketing concepts.
- The Guru name is synonymous with expert, candid advice.
- The Guru format provides an easy reference to a wide range of ideas and practices.
The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
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Book Details
Author(s)Joseph H. Boyett, Jimmie T. Boyett
PublisherWiley
ISBN / ASIN0471213772
ISBN-139780471213772
Sales Rank4,775,113
MarketplaceUnited States 🇺🇸