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Data Mining Solutions: Methods and Tools for Solving Real-World Problems

Author Christopher Westphal, Teresa Blaxton
Publisher Wiley
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Book Details
PublisherWiley
ISBN / ASIN0471253847
ISBN-139780471253846
Sales Rank2,246,791
MarketplaceUnited States 🇺🇸

Description

Cutting-edge data mining techniques and tools for solving your toughest analytical problems

Data Mining Solutions

In down-to-earth language, data mining experts Christopher Westphal and Teresa Blaxton introduce a brand new approach to data mining analysis. Through their extensive real-world experience, they have developed and documented many practical and proven techniques to make your own data mining efforts more successful. You'll get a refreshing "out-of-the-box" approach to data mining that will help you maximize your time and problem-solving resources, and prepare for the next wave of data mining-visualization. You will read about ways in which data mining has been used to:
* Discover patterns of insider trading in the stock market
* Evaluate the utility of marketing campaigns
* Analyze retail sales patterns across geographic regions
* Identify money laundering operations
* Target DNA sequences for pharmaceutical testing and development

The book is accompanied by a CD-ROM that contains:
* Demo and trial versions of numerous visual data mining tools
* Active web-page links for each of the products profiled
* GIF files corresponding to all book images