Exploration Warehousing: Turning Business Information into Business Opportunity

Bill Inmon introduces exploration warehousing, a method that helps users flush out business opportunities hidden in patterns of data. He explains the exploration process and identifies the types of data warehouse designs best suited for exploration. Using numerous case examples, he describes his original exploration techniques and demonstrates how IT and database managers can work together with business managers to identify patterns of data which for example, indicate the existence of fertile new markets for products.