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Strategic Management

Author Garth Saloner, Andrea Shepard, Joel Podolny
Publisher Wiley
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Book Details
PublisherWiley
ISBN / ASIN0471380717
ISBN-139780471380719
MarketplaceIndia 🇮🇳

Description

This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding.