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International Management

Author Oded Shenkar, Yadong Luo
Publisher John Wiley & Sons
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Book Details
ISBN / ASIN0471400084
ISBN-139780471400080
Sales Rank99,999,999
MarketplaceUnited States 🇺🇸

Description

Takes an interdisciplinary approach to International Business, building on the various business disciplines that make up the field. In-depth integration is provided throughout the book, as well as via a concluding section on international strategic alliances and a series on integrated case studies. The book is aimed at providing cutting-edge, rigorous knowledge, while incorporating a solid theoretical base and the most recent information from research and the corporate world in an accessible format.