The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution.
* Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.
Creating and Capturing Value: Perspectives and Cases on Electronic Commerce
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Book Details
Author(s)Saloner, Garth
PublisherWiley
ISBN / ASIN0471410152
ISBN-139780471410157
MarketplaceFrance 🇫🇷