Design for Communication: Conceptual Graphic Design Basics

Complete coverage of basic design principles illustrated by student examples

Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.

This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.

Assignments are organized from basic to advanced within six sections:
* The elements and principles of design
* Typography as image
* Creative word play
* Word and image
* Grid and visual hierarchy
* Visual advocacy

Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

• Graphic Design School: The Principles and Practice of Graphic Design
• Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students
• Teaching Design: A Guide to Curriculum and Pedagogy for College Design Faculty and Teachers Who Use Design in Their Classrooms
• The Art Teacher's Survival Guide for Secondary Schools: Grades 7-12
• Grid systems in graphic design: A visual communication manual for graphic designers, typographers and three dimensional designers (German and English Edition)
• Creative Workshop: 80 Challenges to Sharpen Your Design Skills
• Go
• Interaction of Color: 50th Anniversary Edition
• Teaching Graphic Design: Course Offerings and Class Projects from the Leading Graduate and Undergraduate Programs
• Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design