CRM Unplugged: Releasing CRM's Strategic Value

Name: CRM Unplugged: Releasing CRM's Strategic Value
Author: Doug Turk, Philip Bligh
ISBN: 9780471483045

Author Doug Turk, Philip Bligh

Publisher Wiley

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Book Details

Author(s)Doug Turk, Philip Bligh

PublisherWiley

ISBN / ASIN0471483044

ISBN-139780471483045

MarketplaceUnited Kingdom 🇬🇧

Description ▲

Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.