Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking
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Book Details
Author(s)Don Wright
PublisherWiley
ISBN / ASIN0471522643
ISBN-139780471522645
AvailabilityUsually ships in 24 hours
Sales Rank13,635,228
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.
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