Marketing for Keeps: Building Your Business by Retaining Your Customers
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Book Details
Author(s)Carla B. Furlong
PublisherWiley
ISBN / ASIN047154017X
ISBN-139780471540175
MarketplaceFrance 🇫🇷
Description ▲
Imparts a detailed strategy focused on keeping customers and getting more of their business. Develops a management planning guide for customer retention including effective methods for service and quality issues. Features the best practices of over 35 North American companies.