Managing Innovation and Entrepreneurship in Technology-Based Firms
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Book Details
Author(s)Michael J. C. Martin,
PublisherWiley-Interscience
ISBN / ASIN0471572195
ISBN-139780471572190
Sales Rank2,657,454
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Describes principles and methodologies necessary to build efficient and highly productive work systems in high tech organizations that must develop and deploy new products in a timely fashion with competitive advantage. Presents techniques applicable to small high tech consumer products or large complex systems requiring cost control, waste minimization and rapid product development. Stresses methodologies to be used for strategic advantage. Suggests diverse strategic plans and their pros and cons, depending on the product and markets.
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