Bankers in the Selling Role: A Consultative Guide to Cross-Selling Financial Services
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Book Details
Author(s)Linda Richardson
PublisherWiley
ISBN / ASIN0471572659
ISBN-139780471572657
AvailabilityUsually ships in 24 hours
Sales Rank1,612,365
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers. Updated and revised, it offers bankers a framework they can use to assess their sales effectiveness, improve their post-sales-call evaluation, and recover during a call.
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