Search Books

A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons

Author F. Paul Pacult
Publisher Wiley
📄 Viewing lite version Full site ›
🌎 Shop on Amazon — choose country
⌛ 🇫🇷 France pricing being fetched… Prices will appear once fetched — usually within a few minutes.
Share:
Book Details
PublisherWiley
ISBN / ASIN0471662712
ISBN-139780471662716
MarketplaceFrance 🇫🇷

Description

A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet two Scotch whisky brands recognized the world-over for their unparalleled quality. Founded by Scottish grocers from Aberdeen, Chivas Regal stands as the world's most popular prestige blended Scotch. First distilled by a pistol-packing Highlander, The Glenlivet is today the top-selling single-malt Scotch in America. F. Paul Pacult explores these two iconic spirits and tells the remarkable story of the two families who endured numerous hardships to build their brands. A business book that goes down easy, A Double Scotch tells the story of the world's favorite whiskies, and the story of the nation and families that made them so.