"This is the book I wish I had when I began a training program for new traders. John's familiarity with trading and traders is evident in this text. His incorporation of exercises and use of examples bring topics to life, maintaining the interest of even the most hyperactive traders."
—Brett N. Steenbarger, PhD, author of The Psychology of Trading
"The Essentials of Trading masterfully teaches the novice how to conceptualize, implement, and manage the important fundamentals that form the building blocks of successful trading. Because the book and its examples have been classroom tested at both the undergraduate and graduate levels, the pace of presentation is ideal for a full or partial classroom exposure to Internet-based trading. The book is highly recommended as a viable academic teaching tool, and equally so for the developing nonstudent practitioner."
—Dr. Gordon H. Dash Jr. Associate Professor of Finance, University of Rhode Island
"As the founder of a women's entrepreneurial networking organization, one of the most essential messages I relay to our members is the importance of understanding and managing their own personal and professional finances. John Forman's book is one that I highly recommend to all our members, because of its clear explanations and teaching style that will allow any novice to develop a solid understanding of the world of finance and investment trading."
—Sherry Thacker, President and Founder, WENS Inc.
"The Essentials of Trading is an excellent introductory book on the subject. It not only provides the critical know-how, it also manages to inspire the reader to take their first tentative steps into the trading arena. A joy to read."
—Paul Gould, Managing Director, trade2win.com Global Trading Community
"While trading has become more challenging, the tools have improved, and John Forman brings an up-to-date, insightful perspective on what is needed for traders of all backgrounds to absorb. With the bar having been raised for all market participants, The Essentials of Trading brings a fresh look, providing successful examples of the implements necessary to build a trading system and have confidence in your own work."
—Joel Marver, Chief Technical Analyst, IFR Division, Thomson Financial