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Public Relations Cases

Author Jerry A. Hendrix, Darrell C. Hayes
Publisher Wadsworth Publishing
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226.95 USD
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Book Details
ISBN / ASIN0495567787
ISBN-139780495567783
Sales Rank992,073
MarketplaceUnited States 🇺🇸

Description

Intended for the public relations case studies course; may also be used in advanced public relations and public relations management courses offered at the junior/senior level and often serves as a capstone of the public relations sequence. This course is generally required for PR majors and minors. This course can be found in departments of journalism, mass communication, and marketing and is offered primarily at four-year colleges and universities.