Management of Electronic Media
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Book Details
Author(s)Alan B. Albarran
PublisherWadsworth Publishing
ISBN / ASIN0495569429
ISBN-139780495569428
Sales Rank1,002,904
CategoryArt
MarketplaceUnited States 🇺🇸
Description ▲
Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media.
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