The Fashion System
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Book Details
Author(s)Barthes, Roland
PublisherUniversity of California Press
ISBN / ASIN0520071778
ISBN-139780520071773
AvailabilityIn Stock.
Sales Rank486,026
MarketplaceUnited States 🇺🇸
Description ▲
In his consideration of the language of the fashion magazine—the structural analysis of descriptions of women's clothing by writers about fashion—Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."
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