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The Adaptive Decision Maker

Author John W. Payne, James R. Bettman, Eric J. Johnson
Publisher Cambridge University Press
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Book Details
ISBN / ASIN0521425263
ISBN-139780521425261
AvailabilityUsually ships in 24 hours
Sales Rank971,827
MarketplaceUnited States 🇺🇸

Description

The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyze how the model can lead to improved decisions and opportunities for further research.