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Risk Communication: A Mental Models Approach

Author M. Granger Morgan, Baruch Fischhoff, Ann Bostrom, Cynthia J. Atman
Publisher Cambridge University Press
Category Business & Economics
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Book Details
ISBN / ASIN0521802237
ISBN-139780521802239
AvailabilityUsually ships in 24 hours
Sales Rank3,029,405
MarketplaceUnited States 🇺🇸

Description

This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risks to health, safety, and the environment. The approach draws together methods from the natural and social sciences, providing a framework for interdisciplinary collaboration. It is demostrated with varied examples including electromagnetic fields, climate change, radon, and sexually transmitted diseases.
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