Marketing Management: Strategy and Action
📄 Viewing lite version
Full site ›
Book Details
Author(s)Henry Assael
PublisherKent Pub Co
ISBN / ASIN0534047882
ISBN-139780534047887
Sales Rank6,949,895
MarketplaceUnited States 🇺🇸
Description ▲
This book should be of interest to students taking marketing courses at an intermediate level on degree, diploma and MBA programmes.