Mass Media Research: An Introduction (Wadsworth Series in Mass Communication)

Name: Mass Media Research: An Introduction (Wadsworth Series in Mass Communication)
Author: Roger D. Wimmer, Joseph R. Dominick
ISBN: 9780534174729

Author Roger D. Wimmer, Joseph R. Dominick

Publisher Wadsworth Publishing

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Book Details

Author(s)Roger D. Wimmer, Joseph R. Dominick

PublisherWadsworth Publishing

ISBN / ASIN0534174728

ISBN-139780534174729

Sales Rank2,678,609

MarketplaceUnited States 🇺🇸

Description ▲

Though mass media students need to have a firm enough understanding of the research process to carry out some research, their main goal is to understand analysis and reports from secondary sources..