Advertising and Marketing to the New Majority: A Case Study Approach (Mass Communication)
📄 Viewing lite version
Full site ›
Book Details
Author(s)Gail Baker Woods
PublisherWadsworth Publishing
ISBN / ASIN0534241921
ISBN-139780534241926
Sales Rank5,041,597
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
This supplemental text covers the disciplines of advertising and marketing as they pertain to ethnic audiences primarily African, Hispanic, Native, and Asian Americans, through case studies.
More Books in Business & Economics
Towers of gold, feet of clay: The Canadian banks
View
The Twelve Organizational Capabilities
View
The Looting Machine: Warlords, Tycoons, Smugglers and …
View
The Real-Life MBA: The No-Nonsense Guide to Winning th…
View
Collins Cape Revision Guide - Management of Business (…
View
Glencoe Mathematics for Business and Personal Finance,…
View
Economics: Ap Edition (A/P Economics)
View
Money, Banking and Financial Markets
View
Money, Banking, and Financial Markets
View