Advertising and Marketing to the New Majority: A Case Study Approach (Mass Communication)
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Book Details
Author(s)Gail Baker Woods
PublisherWadsworth Publishing
ISBN / ASIN0534241921
ISBN-139780534241926
Sales Rank5,041,597
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
This supplemental text covers the disciplines of advertising and marketing as they pertain to ethnic audiences primarily African, Hispanic, Native, and Asian Americans, through case studies.
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