Media/Impact: An Introduction to Mass Media

Name: Media/Impact: An Introduction to Mass Media
Author: Shirley Biagi
ISBN: 9780534575106

Author Shirley Biagi

Publisher Wadsworth Pub Co

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Book Details

Author(s)Shirley Biagi

PublisherWadsworth Pub Co

ISBN / ASIN0534575102

ISBN-139780534575106

MarketplaceIndia 🇮🇳

Description ▲

Providing a thorough overview of each major medium, this book's discussion is enhanced by three integrated themes: media as business; media and technological change; and media and political, social, and cultural institutions. It explores and concludes with critical arguments about the overall effects of media today as well as economic, social, cultural, and political consequences of the media on society.