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Marketing

Author James L. Burrow
Publisher Cengage Learning
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98.34 119.95 USD
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Book Details
ISBN / ASIN0538446641
ISBN-139780538446648
AvailabilityUsually ships in 24 hours
Sales Rank558,375
MarketplaceUnited States 🇺🇸

Description

MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.