PROMO (with Marketing CourseMate with eBook Printed Access Card) (Available Titles CourseMate)

Name: PROMO (with Marketing CourseMate with eBook Printed Access Card) (Available Titles CourseMate)
Author: Thomas O'Guinn, Chris Allen, Richard J. Semenik
ISBN: 9780538473279

Author Thomas O'Guinn, Chris Allen, Richard J. Semenik

Publisher South-Western College Pub

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Book Details

Author(s)Thomas O'Guinn, Chris Allen, Richard J. Semenik

PublisherSouth-Western College Pub

ISBN / ASIN0538473274

ISBN-139780538473279

Sales Rank1,425,811

MarketplaceUnited States 🇺🇸

Description ▲

Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.